Management 120 (Davis)  Tags: management marketing consumers  

What consumer spend their money on, e.g. how much 25-34 olds spend on food in 2007.

Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.

“Fact tank” on issues, attitudes and trends shaping America.

The Pew Internet & American Life Project studies the social impact of the internet, focusing on topics including health, teens, and broadband.

Enter search term, ie "gen x" or view reports by year or topic.

The University of Wisconsin-Milwaukee Employment and Training Institute provides comparison data on purchasing power, business activity, and workforce density for all census tracts, residential ZIP codes, and the 100 largest metro areas in the U.S. The profiles are designed to help cities, companies, developers, small business owners, and community organizations assess the advantages of urban density for underserved city neighborhoods.

Use the search box options to locate polling data by subject area.
Search Examples: “Generation X”; Music; Advertisements

Maritz® Poll is an award-winning consumer opinion poll that reflects the opinions and attitudes of Americans, Canadians and Europeans on a variety of topics.

Reports from Saurage, a full-service marketing research firm.

Provides global and internationally comparable statistics on education, science, technology, culture and communication. In addition to the rich statistical databases are monographs, articles, surveys, questionnaires, quick facts and much more.

The UN Statistical Commission is the apex entity of the global statistical system. It considers and approves international statistical standards and programs to address emerging issues

Maps > Thematic maps
Reference Shelf leads to “Demographic Profiles” and “Demographic Trends in the 20th Century”

Population Profile of the United States brings together under one cover a wide range of sample survey and census data on demographic, social, and economic trends for the Nation as a whole. These data for the United States cover the 50 states and the District of Columbia; they do not include the population of Puerto Rico or any of the other U.S. Island Areas.

The World Factbook provides information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 266 world entities.

Links to statistical agencies from countries around the world.

Articles from important scholarly business journals dating back to 1886. Includes industry & market research reports, SWOT analyses, over 600 books and more than 1,200 journals in the areas of business, marketing, management, finance and economics.

Selected magazine sources from Business Source Complete that may be useful for research on marketing related topics and consumer demographics. The sources include Marketing Communication, Marketing Research, Marketing Week, Journal of Consumer Affairs and others.

Thousands of full-text sources including newspapers, wires, transcripts, newsletters, magazines, trade journals; also company information, law reviews, court decisions.

Factiva is a division of Dow Jones & Company. The unit provides business and research information and services for the business and education communities. Nearly 9,000 business and general news sources, including U.S. and international newspapers, magazines, wire services, Web sites, photographs, and trade and industry publications. Also, company profiles and company-to-company/company-to-industry financial comparisons, stock price data, and stock charting.

Cross-search hundreds of thousands of audio tracks, scores, reference works, and thousands of hours of video across many Alexander Street Press music databases including African American Music Reference, American Song, Classical Music Library, Garland Encyclopedia of Music, and Smithsonian Global Sound.

Search this ebook by clicking on the search tab and entering a term, ie "Ikea"

Table of Contents Part Nine includes some case studies

Table of Contents Part I : Why Aren't Marketers Paying Attention?

Baby Boomers, Generation X

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